Introducing “Rethink Hotel Marketing: Maximize Direct Bookings Through Holistic Digital Strategies, Reduce OTA Dependency”

Written By Ulrich Franke

Jul 4, 2023

Finding the right balance between utilizing OTAs and maximizing direct bookings via holistic digital strategies is the key to success in hotel marketing

We are thrilled to announce the upcoming release of our new book, “Rethink Hotel Marketing: Maximize Direct Bookings Through Holistic Digital Strategies, Reduce OTA Dependency”. This book is an essential resource for CEOs, CMOs, Managing Directors, Owners, Digital Marketing Leaders of international hotel brands, and those who are looking to maximize direct bookings by taking their marketing strategy to the next level.

Why We Are Writing This Book:

As digital marketers in the hospitality industry, we’ve had the opportunity to work with numerous hotel brands over the years. Through our experience, we’ve seen firsthand how the increasing dependency on OTAs has impacted their business. Hotels that rely solely on OTAs for their bookings are at the mercy of these platforms, which often charge significant commissions that eat into their profit margins.

Furthermore, OTAs control the guest experience from start to finish, meaning that hotels have limited opportunities to differentiate themselves and build a relationship with their guests. This lack of control also makes it difficult for hotels to gather valuable guest data and feedback that they could use to improve their services and offerings.

In the face of these challenges, it’s becoming crucial for hotels to strike a balance between leveraging OTAs and maximizing direct bookings through holistic digital strategies, which is the cornerstone of successful hotel marketing. However, we understand that many hotel brands struggle to keep up with the ever-evolving landscape of online marketing, which is why we’re writing this book. From experience, we know that with the right holistic digital strategies, hotels can take control of their marketing and increase direct bookings, leading to greater profitability and success.

What You Can Expect From This Book:

“Rethink Hotel Marketing” covers all the essential elements of a successful holistic digital strategy for hotels, from understanding the target customers to harnessing the power of AI tools. We explore the latest trends and strategies in hotel marketing, drawing on our extensive experience in the industry to provide practical, actionable advice. We aim to provide hoteliers with the tools and knowledge they need to take control of their marketing strategies and maximize direct bookings.

Meet the authors of “Rethink Hotel Marketing”

The authors of “Rethink Hotel Marketing” are Ulrich Franke and Sukesh Das from Acronym Europe.

With over 20 years of experience in digital marketing, Ulrich Franke, the Digital Experience Advisor and managing director of Acronym Europe, has provided customized digital marketing solutions for international hospitality brands, including Badrutts Palace, Signa Luxury Collection, and numerous exclusive boutique hotels. Ulrich speaks at events about holistic digital marketing strategies. He supports marketing departments with workshops and data-driven digital marketing.

Sukesh Das, the Business Development Manager of Acronym Europe, has over 13 years of experience in digital marketing in IT, Software Development, Media, and Hospitality industries, and is an expert in scaling up international marketing and sales.

With their extensive experience in the hospitality industry, Ulrich and Sukesh have come together to write “Rethink Hotel Marketing” and provide practical, actionable advice to hotel brands on how to take control of their marketing strategies and maximize direct bookings.

Join Our Waitlist Now for a Chance to Win a Free Printed Copy

We are thrilled to share our expertise and experience in the hospitality industry with hotel brands worldwide. Join our waitlist today to be among the first to know when we launch “Rethink Hotel Marketing”. This valuable resource will help you maximize your direct bookings through holistic digital strategies. Sign up now for a chance to win a free printed copy of the book.

Rethink Hotel Marketing

Join Waitlist Now

Join for a Chance to Win a Free Printed Copy

Contact Us

10 + 1 =