by Ulrich Franke | Aug 29, 2024 | AI
Integrating AI into SEO is transforming digital marketing, demanding that hotels adapt to maintain their online visibility and competitive edge. Here’s how AI is reshaping SEO and what it means for decision-makers in hotel brands. 1. Shift from Traditional Links...
by Ulrich Franke | Jul 2, 2024 | Luxury Marketing
In today’s ever-evolving landscape, the hotel industry, particularly the luxury sector, faces significant challenges and the need for constant adaptation. Hotel Vier Jahreszeiten Hamburg has successfully navigated these challenges, setting a benchmark for the...
by Ulrich Franke | May 24, 2024 | Allgemein
A Glimpse into the Future On the 23rd and 24th of April 2024, I had the honor of participating as a keynote speaker at the Media Summit 2024 in Zurich. Organized by Swiss Deluxe Hotels, the association of 39 Five-Star Hotels in Switzerland, the event was a landmark...
by Ulrich Franke | Jan 30, 2024 | Luxury Marketing
In this interview, we delve into the evolving world of hotel marketing with Naomi Jödicke, Marketing Director of Schloss Elmau, Germany’s most spectacular resort. Nestled in the breathtaking Alps, Schloss Elmau is not just a resort but a distinguished hideaway...
by Ulrich Franke | Nov 21, 2023 | Luxury Marketing
Step into the fascinating world of luxury hotel photography in this exclusive interview with Pia Grimbühler, a seasoned professional with 15 years of experience. In this exclusive interview conducted by Ulrich Franke, Managing Director of Acronym...
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