Rethink
Hotel Marketing
Discover Holistic Digital Strategies & Maximize Direct Bookings
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About The Book
OTAs are hurting the revenue of hotels, but there is a solution.
Our book offers practical insights on how to maximize direct bookings through holistic digital marketing strategies.
With insider insights and case studies, you’ll learn how to take charge of your hotel marketing and increase direct bookings.
Join the waitlist now to get notified when the book is available for purchase and be one of the first to gain a competitive edge in the hospitality industry.
In the hotel industry, success is all about staying ahead of the curve. By adopting a holistic digital marketing strategy, you can ensure that your hotel is always at the forefront of your customers’ minds.
What’s inside
Creating compelling brand story
How international SEO drives bookings
The true benefits of AI tools
Using SEO & Paid synergies to drive bookings with less budget
The Strategic Content Concierge Strategy
Unlocking the True Power of Newsletters
The power of Social Media marketing
Understanding the importance of marketing fundamentals
and much more…
Chapter 4
The Concierge Strategy – A Personalized Experience for Travelers
Search Engine Optimization (SEO) and data-driven content creation is a crucial part of any digital marketing strategy, and for hotels, it is particularly more important than ever. With the rise of generative AI in search engines, online travel agencies (OTAs) and other booking platforms, hotels need to ensure that their website appears at the top of search engine results pages (SERPs) for relevant search queries to attract travelers and maximize direct bookings. However, the traditional approach of optimizing hotel websites for specific hotel queries alone may not be sufficient to reach and engage with potential guests throughout the buyers journey.
This is where technical SEO and data-driven content comes into play. Inspired by the hotel concierge, who is responsible for providing personalized recommendations and exceptional experiences to guests during their stay, this approach focuses on delivering a personalized experience to potential guests at every stage of their travel planning and decision-making process.
Why the Concierge Strategy is important:
The Concierge Strategy can help hotels stand out in a crowded market, increase their visibility, and attract the right kind of guests. It is based on understanding the needs and preferences of different guest segments and delivering content that matches their search intent. By providing useful and engaging information throughout the entire buyers journey, hotels can establish themselves as trusted experts, increase their brand awareness, and ultimately drive more direct bookings.
How to create and implement the strategy:
Chapters
Pages
Discover the essentials to find the right balance between utilizing OTAs and increasing direct bookings via a holistic digital strategy.
Get actionable insights for your hotel brand´s marketing team.
Join the waitlist today to be among the first to read the book!
About the authors
Ulrich Franke
Meet Ulrich Franke, a Digital Experience Advisor and managing director of Acronym Europe with over 20 years of experience in digital marketing. Acronym is a global search and performance marketing agency founded in New York in 1995. Ulrich has provided customized digital marketing solutions for international hospitality brands such as Badrutts Palace, LS Luxury Collection, Rosewood, Hotel Bauer, Langham Hotels & Resorts, Hotel Kindli, Fairmont and numerous exclusive boutique hotels.
Ulrich speaks at events about holistic digital marketing strategies. He supports marketing departments with workshops and data-driven digital marketing.
In his free time, he enjoys traveling, meditating, discovering exciting wines, and culinary delights.
Sukesh Das
Meet Sukesh Das, the Director of Marketing & Communications at Acronym Europe. With over 13 years of experience in digital marketing in IT, Software Development, and Hospitality industries, Sukesh is an expert in scaling up international marketing and sales. Sukesh shares his expertise on scaling up businesses through speaking engagements and writes about the topic on his personal blog and various media outlets.
Sukesh’s love for travel has taken him to many parts of the world, where he has gained valuable insights into global markets and consumer behavior.
He believes that understanding different cultures is crucial in developing successful marketing strategies that resonate with diverse audiences.
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