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Breaking Free from OTA Dependency: Ingo Bethke’s Path to 150% Visibility Increase and 65% Direct Bookings

Breaking Free from OTA Dependency: Ingo Bethke’s Path to 150% Visibility Increase and 65% Direct Bookings

by Ulrich Franke | Aug 21, 2023 | Direct Bookings

In this blog article, we are thrilled to bring you an exclusive interview between Ulrich Franke, Managing Director of Acronym Europe and Ingo Bethke, a visionary hotel owner in Berlin, who has achieved remarkable success in the hotel industry. Nestled in the bustling...
Introducing “Rethink Hotel Marketing: Maximize Direct Bookings Through Holistic Digital Strategies, Reduce OTA Dependency”

Introducing “Rethink Hotel Marketing: Maximize Direct Bookings Through Holistic Digital Strategies, Reduce OTA Dependency”

by Ulrich Franke | Jul 4, 2023 | Direct Bookings

Finding the right balance between utilizing OTAs and maximizing direct bookings via holistic digital strategies is the key to success in hotel marketing We are thrilled to announce the upcoming release of our new book, “Rethink Hotel Marketing: Maximize Direct...

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